United Way of the Southern Tier

Sponsorship Opportunities

Why Sponsor United Way Activities?

Sponsorship provides valuable advertising for local businesses, helps to position those businesses as concerned community leaders and allows United Way of the Southern Tier to host events and publish materials while preserving Community Fund dollars to help people who need help.

  • Geographic reach
    Chemung and Steuben counties
  • Audience
    More than 20,000 employed individuals through direct promotions; more than 15,000 philanthropic residents of the Southern Tier
  • Benefits
    As a marketing partner, sponsors of the promotion benefit from sponsor name exposure and the benefits of sharing a brand that is valued in excess of $3 billion.

Sponsorship opportunities exist year-round and at any giving level.

Sponsorship Opportunities -- Events

Campaign Celebration

The campaign celebration is held in December to highlight United Way’s accomplishments over the past year and to publicly recognize companies and individual volunteers. Numerous awards are presented at this event, which is attended by many of our area’s prominent organizations and community leaders.

Annual Dinner and Award Presentation

United Way’s annual dinner is held in the spring to celebrate the previous year’s successes and highlight the upcoming campaign. The event includes the presentation of the Shand Award for community volunteerism and the GAV awards to individuals who have demonstrated their support for United Way of the Southern Tier by Giving, Advocating or Volunteering.

Campaign Kick-Off

This event is the official start of the United Way Community Campaign in late August or early September. Live music and other activities make this an even for the entire family.

Leadership Recognition Events

Annual events to thank United Way’s leadership givers ($1000+) and to recognize their generosity, one in Corning and one in Hornell. More than 100 high-profile and influential Southern Tier residents generally attend.

Day of Action

This is a community-wide day of service, usually held in June, during which teams of volunteers from local businesses help out with projects at local non-profit organizations.

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