Why Sponsor United Way Activities?
Sponsorship provides valuable advertising for local businesses, helps to position those businesses as concerned community leaders and allows United Way of the Southern Tier to host events and publish materials while preserving Community Fund dollars to help people who need help.
- Geographic reach
Chemung and Steuben counties
More than 20,000 employed individuals through direct promotions; more than 15,000 philanthropic residents of the Southern Tier
As a marketing partner, sponsors of the promotion benefit from sponsor name exposure and the benefits of sharing a brand that is valued in excess of $3 billion.
Sponsorship opportunities exist year-round and at any giving level.
Sponsorship Opportunities -- Events
The campaign celebration is held in December to highlight United Way’s accomplishments over the past year and to publicly recognize companies and individual volunteers. Numerous awards are presented at this event, which is attended by many of our area’s prominent organizations and community leaders.
Annual Dinner/Shand Award Presentation
United Way’s annual dinner is held in the spring to celebrate the previous year’s successes and highlight the upcoming campaign. The event includes the presentation of the Shand Award for community volunteerism and the GAV awards to individuals who have demonstrated their support for United Way of the Southern Tier by Giving, Advocating or Volunteering.
This event is the official start of the United Way Community Campaign in late August or early September. Live music and other activities make this an even for the entire family.
Leadership Recognition Events
Annual events to thank United Way’s leadership givers ($500+) and to recognize their generosity, one in Corning and one in Hornell. More than 100 high-profile and influential Southern Tier residents generally attend.
This is a community-wide day of service, usually held in June, during which teams of volunteers from local businesses help out with projects at local non-profit organizations.
Sponsorship Opportunities -- Publications
This United Way publication is distributed to nearly 3,000 people throughout the Southern Tier, including top management at local employers. This publication describes the positive impact programs supported by the United Way Community Fund deliver to our community in the five identified impact areas and strategic initiatives, and documents the power of donations to the Community Fund. It also includes required fiscal reporting.
If you are interested in sponsoring an event or publication, contact Steve Hughes, President and CEO, by or by calling (607) 936-3753, ext. 218.
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