New hire program
A new hire program is a great way to target individuals new to your workplace who may not otherwise be exposed to United Way until your next campaign season.
By targeting new hires with a brochure and a pledge form, you will help increase the total dollars raised. You also demonstrate to your new hire that community matters; support of United Way and improving lives is part of your workplace culture.
It is always a nice touch to deliver the new hire information in person. The primary reason people don't participate in the United Way campaign is because they feel they haven't been asked. So take a couple minutes, say "hi" and "welcome," and let them know how integral the campaign is to both your workplace and to the community.
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